HubSpot is a great tool that can help you achieve your business goals. But unlike what most entrepreneurs think, it's not a strategy on its own. So, to make the most of HubSpot, you need to have a clear plan and use it as part of...

As a business owner, you know that providing a great customer experience is key to maintaining long-term relationships with your clients. One of the most important ways to ensure a positive customer experience is through proper...

Customers are the lifeblood of every business. After brainstorming a killer marketing strategy, the next step is to put it into action by spending time where your potential customers are.

By necessity, companies break up tasks into departments and teams. Marketing handles outgoing messaging, sales handles incoming leads, and customer service handles before-and-after care. Each has an in and outflow and duties...

Helpful content on your blog is an excellent way to engage potential customers. However, people having to scroll page after page to get what they want can frustrate your web visitors. 

The good news is that DigiKat brings you ...

As a sales expert, streamlining the sales process is your ultimate goal. It brings maximum customer satisfaction and grows organisational revenues. However, this can only happen through sales automation.

The first step in content marketing is choosing the right content management system (CMS). A CMS is a software that enables you to create and control the content on your website without having to code. There are several CMS at...

Growing a new business presents several challenges, including earning the trust of your prospective customers. While you can simply come out to say that you are the best in the business, it will not make much impact unless you...