DigiKat Marketing Blog

HOW DIGIKAT MARKETING ASSISTED BUSINESSES DURING HARD TIMES (COVID 🦠)

It was March 11, 2020, when COVID-19 global pandemic sent the world into something of a panic.

Since then, businesses have found ways to diminish the economic impact. Now is the time to take stock, adapt, research, and determine what will work and what needs to be changed.

What is the buyer's persona and the buyer's journey?

According to HubSpot, a Buyer’s Persona is a semi-fictional representation of your ideal...

How to improve the CTR of your CTA buttons

Pretty much every website has calls-to-action on their website. 

However, only 47% of websites...

What is A/B testing?

For marketers, data has become increasingly important. Gone are the days where guesswork was...

What is Product Marketing?

There are many different times of marketing. Content marketing is marketing using content such...

Should you write your own blogs, or hire an agency?

Writing a blog post is a time-consuming task. You don’t just write the blog, you have to...

How to use humour in your content

Many brands are now trying to use humour in their content to attract more readers and/or...

How to make unengaging content engaging

There have been many times where we had to look at the content for an industry that would be...

How to create great landing pages for Paid Search

If you have started with Pay-Per-Click (PPC) advertising. You will soon realise that there is...