Mick Goman

What Does Growth-Driven Design Look Like in 2020 and Beyond?

As a business owner or marketing professional, you've likely slogged through a difficult website redesign at least once. Planning a redesign, bringing it to life, and testing it is a process that can take months and cause a lot of headaches for your entire team. But there's a better way! Read on to learn about growth-driven design strategies and how you can use these strategies to keep your website fresh and get a leg up on the competition. 

The Ultimate Sales Process

If we asked you and your company team what your sales process was, would you have a...

HOW DIGIKAT MARKETING ASSISTED BUSINESSES DURING HARD TIMES (COVID 🦠)

It was March 11, 2020, when COVID-19 global pandemic sent the world into something of a panic.

...

What is the buyer's persona and the buyer's journey?

According to HubSpot, a Buyer’s Persona is a semi-fictional representation of your ideal...

How to improve the CTR of your CTA buttons

Pretty much every website has calls-to-action on their website. 

However, only 47% of websites...

What is A/B testing?

For marketers, data has become increasingly important. Gone are the days where guesswork was...

What is Product Marketing?

There are many different times of marketing. Content marketing is marketing using content such...

Should you write your own blogs, or hire an agency?

Writing a blog post is a time-consuming task. You don’t just write the blog, you have to...

How to use humour in your content

Many brands are now trying to use humour in their content to attract more readers and/or...