How to create great landing pages for Paid Search

If you have started with Pay-Per-Click (PPC) advertising. You will soon realise that there is more to do than just creating a great advertisement. You also need to make sure that the page people land on is actually converting. 

To do this, a great landing page is probably the best thing that you can do. Questions such as: 

  • What can we improve on our current page to improve the conversion rate? 
  • Do we need a specific page for this product? 
  • What does a good landing page consist of? 

We are here to help you answer these questions so that you can start creating great converting landing pages 

Keep it Simple  

When people land on your sales page, it is important that they don’t get overwhelmed with lots of colours, pictures, and different Calls-To-Action. But you also don’t want to provide users with too much information about your offer so the user gets overwhelmed. As succinctly as possible you can try to prove that you are an expert in the field that you are offering your service.  

In the same sense, when you do create a form for people to fill out, make sure that the form fields make sense. People are hesitant to provide personal information, so if you don’t have a good reason to ask for a phone number, don’t add that field. 

The same counts for the landing page design. For most types of queries having one column pages works. However, if you need to add more information to your landing pages having a two-column design is still the best. This makes you able to keep the form above the fold, which is best for conversion. 

Make it as aesthetically pleasing as possible 

You only get one chance to show the value of your brand, and an aesthetically bland looking page will not show a great experience. Get a good designer who can help with the font, color palette, imagery, and any other elements. This will show credibility to your business. 

Content needs to be simple, but so does your design. Don’t use too many, or too busy, images. It can distract the user of your intended purpose of becoming a lead or a customer. Make sure you also use whitespace as much as you can. 

Design content that matches the keywords 

Don’t reuse successful campaigns too much. Use fresh imagery that captures the keywords and purpose of the campaign. Using generic imagery might work well for some background imagery, but anything prominent should relate to the keywords and the purpose of the campaign.  

Stock imagery that doesn’t relate to the keyword is going to turn visitors away and make visitors less likely to convert. 

If you are selling lifestyle products, use images of people using that product. Seeing a product or service n action can help provide the true value of the product, which in turn makes your conversion rate higher. 

We hope these tips can help you create better landing pages. If you have any more questions, you can always get in touch.