DigiKat Marketing Blog

How to make unengaging content engaging

There have been many times where we had to look at the content for an industry that would be...

How to create great landing pages for Paid Search

If you have started with Pay-Per-Click (PPC) advertising. You will soon realise that there is...

The use of Negative Keywords in Paid Ads

One of the more prominent ways to get more visitors to your website is Paid search. Paid search,...

SEO Tips 101 For On Page SEO In 2020

Welcome to our “Basics”series. This will be a recurring series where we talk about the basics on...

Use Social Media for Reputation Management

Social Media, the most engaging platform on the internet to date. Social media has become such a...

A detailed guide to creating Pillar Pages in 2020

Pillar pages are an incredibly important part of ranking high in Google. Especially now that...

Drip campaign vs Nurture Campaign: The differences

A drip campaign is one of the more regular types of marketing that businesses do.  Especially...

The guide to value based marketing

How often would you consider buying a product of a company that you loathe, or dislike? Not...

Psychological triggers in writing

Psychological triggers are an incredible powerful tool a marketer can have. By using the right...