DigiKat Marketing Blog

Outbound versus inbound marketing

Think of the last time you watched traditional television. You were enjoying a great show and...

The relationship between SEO and social media

SEO can be seen as a very simple concept. Use a keyword to get yourself found on search engines....

6 Digital marketing trends to look out for in 2019

In 2019, we can expect to see some new and already existing marketing trends really develop and...

The emergence of big data in marketing

Have you had to make an update to your Buyer Persona in the last few months? Getting all the...

How is voice search going to effect SEO?

Do you have a smart speaker in your home? Amazon Alexa and Google Home are conquering the world....

What is lead nurturing?

Lead nurturing is one of the most important parts of an Inbound marketing strategy. The purpose...

Why your business should be using video marketing

Video marketing is an ever increasingly relevant form of marketing for businesses. According to...

Influencer marketing: are you using it?

Influencer marketing is bigger than ever with the absolute explosion of Instagram and other...

Using YouTube content to build your brand

YouTube content has completely transformed the way businesses can use social networking sites to...