DigiKat Marketing Blog

Influencer marketing: are you using it?

Influencer marketing is bigger than ever with the absolute explosion of Instagram and other...

Using YouTube content to build your brand

YouTube content has completely transformed the way businesses can use social networking sites to...

The importance of big data in marketing

Have you had to make an update to your buyer persona in the last few months? Getting all the...

The < emergence > of smart content

Content is the backbone of any marketing campaign. It fuels the success of modern marketing. The...

Is voice the future of search marketing?

Do you have a smart speaker in your home? Amazon Alexa and Google Home are conquering the world....

What is contextual marketing?

Contextual marketing is a form of targeted marketing that appears on websites or other media....

Email marketing

Email marketing has turned into the forgotten channel when it comes to digital marketing. Most...

Customer retention strategy

What is Customer Retention?

Customer retention is the ability of a company or a product to...

Content marketing

Content is King

Even back in 1996, Bill Gates realised that content was going to be incredibly...