What is A/B testing?
For marketers, data has become increasingly important. Gone are the days where guesswork was...
Content marketing
What is Product Marketing?
There are many different times of marketing. Content marketing is marketing using content such...
Should you write your own blogs, or hire an agency?
Writing a blog post is a time-consuming task. You don’t just write the blog, you have to...
How to use humour in your content
Many brands are now trying to use humour in their content to attract more readers and/or...
How to make unengaging content engaging
There have been many times where we had to look at the content for an industry that would be...
How to create great landing pages for Paid Search
If you have started with Pay-Per-Click (PPC) advertising. You will soon realise that there is...
The use of Negative Keywords in Paid Ads
One of the more prominent ways to get more visitors to your website is Paid search. Paid search,...
Use Social Media for Reputation Management
Social Media, the most engaging platform on the internet to date. Social media has become such a...
Drip campaign vs Nurture Campaign: The differences
A drip campaign is one of the more regular types of marketing that businesses do. Especially...