DigiKat Marketing Blog

Posts about

Inbound marketing

The importance of a competitor analysis in inbound marketing

When you create an inbound marketing strategy, it is pivotal to know your audience. If you don’t...

The success of sequential marketing

Imagine the last time you purchased a product at a store. At least for us, we often research the...

Don't start writing without a style guide

When writing content, like with any other piece of information to be written, the biggest part...

Why a high bounce rate isn't necessarily bad

Have you ever searched for something in Google and the result didn’t align with your query? To...

8 ways of getting backlinks to your website

Have you experienced writing a long blog post, researching it for hours and making sure that...

How to write the right Ad for the right audience

Paid search is an incredibly potent and powerful tool to get a lot of targeted traffic to your...

Outbound versus inbound marketing

Think of the last time you watched traditional television. You were enjoying a great show and...

6 Digital marketing trends to look out for in 2019

In 2019, we can expect to see some new and already existing marketing trends really develop and...

The emergence of big data in marketing

Have you had to make an update to your Buyer Persona in the last few months? Getting all the...