DigiKat Marketing Blog

Inbound marketing (5)

Email marketing

Email marketing has turned into the forgotten channel when it comes to digital marketing. Most...

Customer retention strategy

What is Customer Retention?

Customer retention is the ability of a company or a product to...

Content marketing

Content is King

Even back in 1996, Bill Gates realised that content was going to be incredibly...

Sales funnel vs flywheel

What is a Sales Funnel?

The sales funnel is the buyer process that companies lead customers...

Using Social Media to Generate Construction Leads

Generating effective leads for construction companies is important, just like any other...

Marketing Psychographics for different Generations

As a marketer, you would understand the need to segment your audience. Typically this...

Our checklist to creating an email newsletter

Starting an email newsletter can feel overwhelming when you first get started. A lot goes into...

Aligning sales and marketing to become ‘smarketing’

In most businesses that work around marketing and sales, they have separate teams to deal with...

Tips to make your social marketing better

Social media marketing has become one of the most prominent tools for the success of businesses...