The first step in content marketing is choosing the right content management system (CMS). A CMS is a software that enables you to create and control the content on your website without having to code. There are several CMS at...

In a bid to grow their client base, small businesses are always on the lookout for effective ways to entice prospective customers and keep current customers. One effective way of doing this is by creating engaging website content...

As a business owner or marketing professional, you've likely slogged through a difficult website redesign at least once. Planning a redesign, bringing it to life, and testing it is a process that can take months and cause a lot...

Pretty much every website has calls-to-action on their website. 

However, only 47% of websites have CTA buttons that you can easily see within 3 seconds. Place your CTA where they are easy to see. Make sure that there are no...

Pillar pages are an incredibly important part of ranking high in Google. Especially now that more and more businesses are writing content. A Pillar page is effectively the core of any Inbound marketing strategy. It allows you to...

Above the fold design is an important thing to consider in website design. Your website is the place online where your target audience can get a taste of who your business really is. If it is built effectively it can help your...