How to make unengaging content engaging

There have been many times where we had to look at the content for an industry that would be considered “un-engaging” and we had to try to make this content engaging. This is a very difficult thing to do but is possible 

In this blog post, we will provide you with tips on how to make your content as engaging as possible. 

  • Change your state of mind 

This is, of course, the first tip we should provide. Your state of mind should be that there is no such thing as a boring industry. 

Items such as mouse traps, nuts, and bolts, shovels. Things like that are interesting to people. Otherwise, there wouldn’t be a lot of jobs, and even an industry in this. 

This is why you need to create Buyer Persona’s are important. If you know what your buyer persona likes about the products, it is easier to write engaging and interesting content. 

You can also find out what the pain points are of your audience. Where do they get their information? 

  • Interview smaller businesses and subject matter experts 

One great way to get interesting content is to talk to smaller businesses. By talking to smaller businesses you get more information on the topics and the ways that the businesses talk to their customers. 

By talking to Subject Matter Experts you will get a lot more information on the specifics of the industry that you are writing for. 

Of course, you will also understand the lingo, jargon and a lot more information about the industry. This will provide you with enough content for multiple blog posts, ebooks and more. 

  • Be helpful 

Of course, you need to be helpful to your audience as well. Even industry as boring as toilets can be helpful. You just need to ask the right questions and look in the right places to provide the right answers. Look at places like Quora, Reddit, other forums. Offline you can also ask people what they want to know about your topics. 

For example for toilets, you can ask questions like: 

  • What did we do before the toilet? 
  • What is the future of the toilet?
  • How can you best clean a toilet? 

These topics can help people and provide useful information! 

  • Start networking 

There are other people writing about your industry. They must have industry publications, other blogs, and other content writers. By following these people, you will get all the helpful information. So start networking! 

  • Use data and numbers 

People love numbers and data. Start using these numbers and figures. Who doesn’t love seeing a good table, graph and more? 

  • Stay human 

In the end, there is no such thing as a boring industry. By being human and asking the right questions you will be able to get all the information you need. 


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