Using YouTube content to build your brand

YouTube content has completely transformed the way businesses can use social networking sites to build their business. Regardless of the scale of the business you run or to which industry it relates to, you need to seriously think about how you are going to brand it.

Going beyond the traditional strategies, modern technology facilitates you to think of innovative branding methods. Promoting content in the form of video has become a very effective and popular method over the past several years, particularly with the introduction of YouTube. Consider YouTube as part of your marketing plan.

Building up your YouTube channel

YouTube has become the greatest tool to host video content. This particular video hosting site is more popular than any other in the world.

However, posting videos without a clear pattern or posting platform is not an effective way to achieve success. Instead, you can have them organised in an orderly manner and centralise them by building a YouTube channel.

You are able to customise your account and channel. You can adjust the channel to help you advertise your brand or business and can adjust the colour theme to suit your business.

Benefits of having a YouTube channel

YouTube channels have many benefits. Here are some of them for your reference:

  • The channel is cost effective/ free
  • You can earn extra money by monetising your YouTube Channel
  • It helps to build your brand image
  • Every time you upload a new video, it will be exposed to the subscribers effortlessly, meaning you don’t have to put extra effort to promote individual videos
  • YouTube is accessible on the go as it has become more mobile-friendly with recent updates

Why videos to promote content?

Ever since the introduction of online videos, they became popular in society across the globe. Now that the speedier internet connections and higher quality video cameras, videos are becoming even more popular among the public. Every minute around 400,000 minutes of YouTube videos get watched.

Therefore, having your content on such a huge platform like YouTube is a great way to reach millions of potential clients. YouTube is also preferred as it is set up very well and easy to navigate. Videos get a lot higher engagement than text does, so it is a great tool.

What to consider when uploading videos  

Be sure to record only high-quality videos. Blurred, low-resolution videos will drive viewers away from your channel. Always put something useful and exciting. Every video doesn’t have to be too promotional; you must focus on gaining and retaining more viewers while applying a subtle selling approach.

Always make sure to use patterned and popular keywords for your video titles and tags. Using the best available keywords that relate to your video content will raise the likelihood that someone will see your work and your channel.

Effective use of a YouTube channel and videos to promote your business can help your business to thrive. You can engage users more effectively than any other format. If you have not considered a YouTube channel up to this point, it may be best to consider it as a new strategy for you and your business going forward.


Recent Articles

Hashtags and Why They Are So Important in Building Your Business

“Hashtags” is a frequently used word in today’s highly digitalised society. Hashtags have become...

Aligning sales and marketing to become ‘smarketing’

In most businesses that work around marketing and sales, they have separate teams to deal with...


It was March 11, 2020, when COVID-19 global pandemic sent the world into something of a panic.